Business systems in Japan and China Essay

Introduction After the World War Two, Japan embarked on a journey of reviving its economy. The fast industralisation process is nothing short of spectacular. Japan’s basic infrastructure was basically destroyed in the war and she grew from a war-torn state to a world leading economy in a few decades. This requires good company and government governance, in order to achieve this result. Japan is also a major technology and export hub in Asia and she is currently the world third largest economy by Gross Domestic Product. (World Bank, 2014). Prior to the economic reform of Deng Xiao Peng, the Chinese government has total control of all the State Owned Enterprises (SOEs) under the communist system. It is a very highly centralized system that only the Chinese State government has power and control over it.(Laaksonen, 1988) Under the reformation policy, individuals are allowed to trade and sell surplus products in rural area and small businesses are allowed in urban or city. This marks the start of the China’s Socialist market economy. As a result of the open door policy, Chinese economy grew from a third world country to the second largest economy of the world in less than four decades. (World Bank, 2014) Despite the great differences of these two economy, the fact that its governance and cultures are deeply influence by the idea of Confucianism. (Chan, 1986) Hereby, in this article, discussion will be separated into two parts that are based on the similarities and differences between the two business systems. Differences 1. Keiretsu Vs Reform Policy In Japan, Keiretsu formed the largest business group and its one of the key contributors to the Japan’s economy which usually employed Japanese style of management and system. Zaibatsu was the forerunner of Keiretsu which are family run and it is the main business system before Second World War. There are two types of Keiretsu: namely horizontally organized Keiretsu and vertically organized Keiretsu. In horizontally organized Keiretsu, capital and human resource are closely knitted together and cross directorships and holding of stock among group members are not uncommon. The cross-holding of stock among the top 6 corporate group was as high as 24% (Tokyo Business Times, 1989) in the late eighties. This allows the group to be very close  and strong. Some of the examples of company with this structure are Mitsubishi and Sumitomo. (Okumaru, 1976).The governing of company are handed to professionals or agents to prevent dispute among group members. In vertically organized Keire tsu, it is formed by a huge parent company. She has its own supply distributorships and suppliers. Every flow and operations of the company follows a top to down process so as to control inventories and manufacturing quality. Many small and medium sized enterprises in japan utilize this system. Some of the example of such company are Sony and Toyota. In 1979, China started her reform programme after the initiating of economic open door policy by Deng Xiao Ping. The state government vows to liberalise and modernised China’s key industry like agriculture, technology and defence. More autonomy are given to the State Owned Enterprise to manage their own division. For example: The State Owned Enterprises are given the rights to form their company structure in accordance to the needs of leaner production process or market maximization. Hence, workers are now able to choose and change job with respect to their interest and expertise. This highly promotes the effectiveness of the State Owned Enterprises. (Lichtenstein, 1993) The state government also implements the use of Profit and Loss contract (yinkuibaokan) whereby a portion of the profits are contributed to the state government and the remaining profit can be kept by the State Owned Enterprise. China’s state government also undertake a few other methods to reform, this includes the downsizing of the State Owned Enterprises , setting up of stock exchange in Shanghai and Shenzhen and transformed some important industry to shareholding companies so that it can trade. All in all, this gives rise to the socialist market economy in China whereby capitalism way of managing the economy is enforced. 2. Developing its own industries Vs Foreign Direct Investment Ever since the Second World War, Japan has decided to become an export driven economy, and the Japanese have been fast to recover its economy by competing fiercely in the ever increasingly saturated market. The products they are churning out are of good reliability and they often undercut its co mpetitors by a huge margin to win the contract. As illustrated in the case of Hitachi at a sales presentation in 1985, Hitachi stressed to undercut its competitors severely. (Fallows 1993) Japan owed its rapid industralisation process to the huge domestic exports. The export ranged from the early days textile to  automobiles and later on, high technologies products such as semiconductors. Japan invested heavily on research and development to create high value products to make it desirable to the world. As a result of the severe undercutting of competitors. Japan’s enterprise have to come out with several ways to enhance efficiency to ensure profitability. Toyota created a system called Just-In-Time (JIT) which emphasize on the redundancy of keeping live inventory. (Uno, 1987) It was first created in the 1950s and later slowly dispersed into the different industries and plants in Japan in the 1960s and 1970s. It requires close and collaborative relations with all suppliers for it to work. However, with good implementation, it can ensure lean production with little slack and good flow process. This process brings about the envy of the industrialised world especially in the United States. Other industrialised nations tried to emulate the success of JIT, but not always with positive results due to the poor implementation. Japanese companies also used Total Quality Control(TQC) in manufacturing. It is first coined by Professor William Demming of New York City but it is the Japanese that utilize it.The ideas of Total Quality Control is to have no or little tolerance for rework. Reworking a product are deemed as a wastage of time. By adopting a do it once, do it well approach, further time and cost can be saved to make the production lean. After the 1979 economic reforms by the Chinese state government, the state government allow Foreign Direct Investment (FDI) to enter into Chinese market. It is the movement of long term foreign financing that allows a shareholding of at least 10% of the State Owned Enterprises. This usually includes the transfer of technology and know-hows to the host country from the Multi-Nationals Companies (MNCs). As a result of the transfer of technology, the host country in this case the State Owned Enterprises will have gained insights on the production process. Hence, further research and development by the State Owned Enterprises is possible. Also, in 1979, the state government created four Special Economic Zones (SEZs) in Guangdong and Fujian province to encourage the facilitation of Foreign Direct Investment that mainly foreign investment will stay in this four zones. The state government realizes that by creating four zones is not enough to open up the market. Therefore, in the 1980s wholly-owned foreign enterprises are allowed and also more east coast ports are opened up to encourage foreign trades and investment. China State government viewed  Foreign Direct Investment as a very important catalyst to improve its economy. Subsequently, foreign enterprises are given the same treatment as a State Owned Enterprise and the joining of World Trade Organisation in November 2001 makes a very huge milestone in China’s economic history. Due to rising manufacturing cost Japan industries, Japan has begun to pour Foreign Direct Investment into China to cut cost. As evidenced by (Kunii et al., 2002) , during the period of first six months of 2002 , Japanese firms concluded deals of $3.15 billion. This goes to show the importance of Foreign Direct Investment for both countries in a win-win situation. Japan can benefit from the low production cost and China can benefit from the capital inflow and technology transfer. As of 2012, China is the leading Foreign Direct Investment in the world. (Perkowski, 2012). 3. Socialist Market Economy Vs Capitalist Market Economy The socialist market economy is the only model that are used by the People’s Republic of China (PRC). It is based on the dominance of State Owned Enterprises and maintaining a free open market, its origins can be traced from the Chinese economic reforms introduced under Deng Xiao Ping. During the early stage of economic reform in China, socialism are deemed as the basis for the reform, and therefore has to adopt capitalist techniques to survive. It is also known as the social capitalism despite adopting the free market system of capitalism. (Schweickart, 2006) Japan adopted the system of capitalist market economy which got its influence from her western counterparts. It’s a system that encourage free trading in the market in the forms of products, shares and commodities. Despite Japan uses Keiretsu in their business systems, it is still by large using a capitalist system. The need for consumption of luxury products and export of domestic shows the use of capitalist system. Similarities 1. Intervention of government bodies Historically in Japan history since Meiji Restoration, Japanese government has always played a very important role in the industrialisation. To be able to play catch-up with the western nations, the government deemed the intervention necessary. It also enable the government to be strengthened through the lending of private funds and invest it in key industries such as  shipbuilding, communication in the Meiji’s government. The intervention of government in financing benefited the big groups of zaibatsu and later on Keiretsu. After the Second World War, the Japanese government once again realised the importance of state support for the companies and economies to grow quickly. (Johnson, 1982) In recent times, Japanese government agencies such as Ministry of International Trade and Industry (MITI) and Ministry of Finance (MOF) have been actively participated in business by giving funds and supports to industry that are of utmost national interest. On the other hand, big business can exert huge influence on the political scene by endorsing political candidate that are beneficial to the interest of the big corporation. With respect to Japan, Korean government intervention of chaebols (big conglomerate) are largely similar to Japan. In the earlier days, the Korean government invested heavily and provide financial aids to chaebols such as Lucky Goldstar and Samsung. With the strong backing of the government, these companies are able to flourish. (Song, 1990) By 1990s, the reforming of State Owned Enterprises especially small and medium state enterprises became a top priority for the Chinese state government. After a carefully study by the state government, a new reform system formed under the name of â€Å"the Regulations for Transforming Managerial Mechanisms of the State Owned Enterprises’ ( Liberation Daily, 1992). This includes of fourteen kinds of power to instill self-management. Even though, it’s a move by the Chinese state government to liberalized State Owned Enterprises. But, government steps by steps intervention of the process is still very much needed. Especially, during the early periods of reforms, they are many uncertainties and fluctuations in the market that requires government intervention to ensure the reformations process is smooth and steady. 2. Confucianism Influence All the major East Asian management system have been influenced heavily by the Confucian tradition. (Oh, 1983). This includes China, South Korea and Japan which has some olden Chinese co-relation. It does not only has heavy influence towards these countries culturally but also economically. For example: In Japan, huge emphasis is put on the seniority in both workplace or at home. Similarly, likewise for Korea. Respect are to be given to elders or person with high seniority. Individualisms and competitiveness are not  part of the teaching of Confucianism. In the economy of these East Asian countries, they are generally competitive and placed a lot of emphasis on individual actualization. Though, these countries are influence deeply by Confucianism, its more applicable to the management level which is at micro level. At macro levels, the government efforts and communitarianism could be the explanation for the competition in the world market. Conclusion In conclusion, this article has discussed about the similarities and differences between Japan and China. There are three main differences that are discussed in this article. Firstly, its Japan’s Keiretsu and China’s reform policy. Japan’s Keiretsu was the predecessor of zaibatsu and it’s the dominant force of Japan’s economy. Deng Xiaoping pushes for economic reforms and turned its communist economy to a socialist economy. Secondly, Japan invested heavily in the research and development of technology as to become world major exports nations. Through the process of undercutting its competitors, Japan’s enterprises utilize Just in Time process and Total Quality Management to ensure high efficiency and lean production cycle. On the other hand, China relied on Foreign Direct Investment to boost its economy. In the process of Foreign Direct Investment, not only it creates jobs for the country but also learn about foreign technologies through technology transfer. Lastly, the Chinese employed a socialist economic models which is often referred as state capitalism whereby the government still practiced one party communism. Japan on the other hand, support a free trade market which is similar to the capitalist systems in the west. The article also discusses the importance of government or state intervention of the economy. For Japan, the government provides good infrastructure and financial aids to industry that are deemed promising. In china, the Chinese state government slowly guides its economy through intervals of reforms to prevent the reformation for being too fast or slow. Lastly, Confucianism plays a big role in influencing the management style of Japanese and Korean organization but not so much in China State Owned Enterprises. References Businessweek, (2002). In Japan , China is Sexy. pp.22-23. Chan, W. (1986). Chu Hsi and Neo-Confucianism. 1st ed. Honolulu: University of Hawaii Press. Johnson, C. (1982). MITI and the Japanese miracle. 1st ed. Stanford, Calif.: Stanford University Press. Laaksonen, O. (1988). Management in China during and after Mao in enterprises, government, and party. 1st ed. Berlin: W. de Gruyter. Liberation Daily, (1992). Regulations for Transforming Managerial Mechanisms of the State Owned Enterprises. Lichtenstein, N. (1993). Enterprise reform in China. 1st ed. Washington, DC (1818 H St., NW, Washington 20433): Legal Dept., World Bank. Oh, T. (1983). A Comparative Study of the Influence of Confucianism on Japanese Korean, and Chinese Management Practices. 1st ed. Honolulu: Academy of International Business Asia-Pacific Dimensions of International Business. Okumaru, H. (1976). Six Largest Business Groups In Japan. 1st ed. Tokyo: Diamond Publishing. Perkowski, J. (2012). China Leads In Foreign Direct Investment. [online] Forbes. Available at: http://www.forbes.com/sites/jackperkowski/2012/11/05/china-leads-in-foreign-direct-in vestment/ [Accessed 12 Aug. 2014]. Schweickart, D. (2006). China: Market Socialism or Capitalism?. p.137. Song, B. (1990). The rise of the Korean economy. 1st ed. Hong Kong: Oxford University Press. Tokyo Business Time, (1989). Intimate Links With Japan’s Corporate Groups. pp.14-19. Uno, K. (1987). Japanese industrial performance. 1st ed. Amsterdam: North-Holland. World Bank, (2014). Gross Domestic Product 2013. [online] Available at: http://databank.worldbank.org/data/download/GDP.pdf [Accessed 31 Jul. 2014]. Word Count: 2503 words

Primal Leadership Case Essay

The article Primal Leadership centres around emotional intelligence and the authors investigation into how a leaders mood or â€Å"emotional style† filters through the organisation and can affect the bottom-line results. If a leader is able to recognise this, they can monitor their own moods through self awareness, change them accordingly and act in the ways that will boost others moods which in turn will help the company’s performance. Studies show that when a leader is in a happy mood then the people surrounding them view things in a more positive light. An upbeat environment fosters mental efficiency – making people better at staying focussed, retaining information and therefore better at their jobs. Emotional intelligence affects the whole company’s performance, so it would be easy to assume that a manager with a positive outlook or disposition would raise the company’s performance. But emotional leadership isn’t just fake or putting on a game face every day, it is necessary to understand the impact you have on other employees as a leader. The more we act a certain way – for example happy – the more the behaviour becomes ingrained in our brain circuitry, and the more we will continue to feel and act that way. The key points made in Primal Leadership are covered by the authors in the five step program they recommend to help leader’s achieve higher levels of emotional intelligence. This process is based on brain science rather than more traditional forms of coaching, and has been designed to help leader’s rewire their brain towards these more emotionally intelligent behaviours. Step 1 – â€Å"Who do I want to be?† This step asks the leader to picture the kind of leader they aspire to be and what that emotional leadership looks like. Step 2 – â€Å"Who am I now?† This step is where the leader comes to terms with seeing their leadership style as others do, through receiving feedback from peers, bosses and subordinates. A key issue highlighted for this step is that as a society we tend to avoid talking about a leader’s emotional style and its impact in case we are perceived as being ‘soft’. Another key issue is that of resonance. How do leaders know if they have resonance within their organisation? Primal Leadership points out that employees don’t want to be the messenger for fear of being punished, and can often even feel as if it isn’t their place to confront a leader on this personal topic. So the way that they suggest CEO’s, manager’s and/or leader’s get the full picture is through feedback from not only subordinates but also peers, bosses and mentors. Step 3 – â€Å"How do I get from here to there?† The identification of the gap in emotional intelligence for the leader helps decide the action process of getting the leader from who they are now to the leader they aspire to be. Adapting in accordance with regular feedback, the leader can work on their mood and performance therefore affecting all the people they work with in a more positive way. Goleman, Boyatzis and McKee also state that leader’s should look at areas outside of work to close the gaps in their emotional intelligence, for example coaching a sports team or volunteering. Step 4 – â€Å"How do I make the changes stick?† Goleman, Boyatzis and Mc Kee explain that the way to lasting change and a leader’s growth in emotional intelligence is rehearsing or even visualising the new behaviour until it becomes automatic or implicitly learnt. Imagining an activity or response in vivid detail can fire up the same brain cells involved in actually doing that activity. Step 5 – â€Å"Who can help me?† The last step Primal Leadership recommends is the forming of a community of supporters. The authors emphasise how important it is to have these relationships and feedback from people you trust because these supporters are necessary in order to improve your emotional intelligence and help change leadership style. The bottom line in this case for me is emotional leadership is the spark that ignites a company’s performance, and leader’s need to understand how their mood is so influential to a business’s success, and therefore a leader’s most important task should be emotional leadership. It seems so obvious and full of common sense that advancing their emotional intelligence should be a leadership priority, and yet there are so many toxic work environments out there. Happy, positive moods might filter down from bosses to floor staff, but it will only result in happy people if the sentiments are genuine. In my opinion, leader’s need to be aware that an overly enthusiastic, fake happy boss can be just as toxic to a work environment as a grouchy one. It is not often that someone is told how their current personal mood is affecting their job performance or the business’s success – especially in New Zealand, where the culture expects a â€Å"tough† attitude and unfortunately the topic may be considered as â€Å"soft†. I know from personal experience how hard it is to give honest feedback to a terrible or intimidating boss, but if all leader’s took the time to go through Goleman, Boyatzis and Mc Kee’s five step program and evaluate/improve themselves as leaders then there would be a lot more happy employees.

Children and Young People Development Essay

Section 1: – The pattern of development from birth to nineteen 1.1 Explain the sequence and rate of each aspect of development from birth to 19yrs 1.2 Explain the difference between sequence of development and rate of development and why the difference is important Section 2 – The factors that influence development 2.1 Explain how children and young people’s development is influenced by a range of personal factors 2.2 Explain how children and young people’s development is influenced by a range of external factors 2.3 Explain how theories of development and frameworks to support development influence current practice Section 1 complete: Verified: Section 2 complete: Verified: Section 3 – How to monitor development and make appropriate interventions 3.1 Explain how to monitor children and young people’s development using different methods 3.2 Explain the reasons why children and young people’s development may not follow the expected pattern 3.3 Explain how disability may affect development 3.4 Explain how different types of intervention can promote positive outcome for children and young people where development is not following the expected pattern Section 4 – Early intervention for children’s speech, language and communication and development 4.1 Analyse the importance of  early identification of speech, language and communication delays the disorders and the potential risk of late recognition 4.2 Explain how mutli-agency teams work together to support speech, language and communication 4.3 Explain how play and activities are used to support the development of speech, language and communication Section 3 complete: Verified: Section 4 complete: Verified: Section 5 – Transitions and the effect on child development 5.1 Explain how the different types of transition can affect children and young people’s development 5.2 Evaluate the effect on children and young people of having positive relationships during periods of transition Section 5 complete: Scenario You and a colleague have agreed to run a series of training workshops at a local college for students interested in working in child care. You have been invited in to show your knowledge of Child and Young Person Development in a school setting. Your colleague is going to write the training presentations but you need to create a series of handouts which summarise the key points. The headings of the workshops are: the pattern of development from birth to nineteen the factors that influence development how to monitor development and make appropriate interventions early intervention for children’s speech, language and communication development transitions and the effect on a child’s development Your handouts could be in any form and could include written information, diagrams, tables and illustrations. Use the structure below to produce the 5 handouts that your colleague has asked you to create. You must cover each of the assessment criteria. Handout Number One: the pattern of development from birth to nineteen Assessment Criteria: ï â€™ Please tick the box when you believe you have covered this in the content. ï  1.1 Explain the sequence and rate of each aspect of development from birth to 19 yrs ï  1.2 Explain the difference between sequence of development and rate of development and why the difference is important 1.1 Explain the sequence and rate of each aspect of development from birth to 19 yrs Age Range Emotional Physical Cogitative (Intellectual) Language 0 – 9 months Emotional attachment to parents. Feelings (happy; sad; afraid.). A need for a sense of wellbeing and predictability of daily tasks. Starts to develop a sense of discernment for food and toys etc. Sleeps for most of the day. Shows excitement through waving arms and kicking legs. From 6 months on begins to rollover; sit independently; starts to crawl and pull up to standing position. Reaches out for objects and begins to grip them. Neck muscles strengthen enabling baby to hold head up. Begins teething. Slight responses using senses (sight; sound; smell; touch; taste). Mouthing objects Identify familiar people by their voices and facial features. Egocentric. Begins to compile visual images and to appreciate ‘reveal’ games i.e. peek-a-boo. Responsive to sound and familiar voices and turns head toward sounds. Responsive to facial expressions i.e. smiles. Begins to ‘babble’ and ‘gurgle’. Begins to say ‘dada’ and ‘mama’. Aware of familiar family names. 9 – 18 months Emotions develop i.e. Happiness; Anger; Fear. Distressed when others are upset. Looks for security and assurance from known adults, needs to be loved and cuddled. Draws away from strangers. Walking; shuffling; toddling. Begins to build blocks, can throw; hold a book. Pincer grip develops enabling child to hold pencils etc. Develops sleeping routine. Begins to imitate behaviours in others. Learns through the senses. Likes to hear objects named and understands familiar language i.e. eat; drink; dressed; bed. Begins to develop vocabulary (3 – 20 words). Uses gesture to communicate and reinforce language i.e. waving and saying ‘bye bye’ Connects sounds into ‘sentence structures’. 18 months – 3 years Learns to trust and become more confident. Has temper tantrums. Develops a sense of ‘self’ ant the need to do something for ‘self’. Understands and uses ‘No’. Shows lots of emotions. Lacks awareness of emotions in others. Begin to feed themselves. Draws, starts to stack blocks as fine motor skills develop. Can walk, run, climb stairs with caution. Enjoys action songs and begins to participate. Begin to use potty / toilet. Help to dress themselves. Recognise and name objects. Increased attention span, although still quite short. Continue to learn through the senses. Ability to match shapes and colours. Develop vocabulary at a rate of 3 words a month. Use three to four word sentences. Begins to sing simple songs and nursery rhythms. Can repeat simple messages. 3 – 5 years Unaware of others feelings. Sensitive to feelings of other people towards self. Growing confidence. Wants to please, seeks approval. Expresses emotions to others e.g. jealousy; anger; happiness. Ability to draw, use scissors, play catch. Can ride a tricycle, jump, run with confidence. Toilet trained. Enjoys sensory play i.e. sandpit; water, play doh, finger painting. Improved dressing skills. Rapid muscle growth. Uses imagination a lot, enjoys role play and dramatic play. Begins to see ‘cause and effect’ relationships. Is curious and inquisitive. Asks numerous questions. Can develop imaginary friends. Aware of right from wrong. Vocabulary increased up to 1500 words. Can have extended conversations. Can describe an event or what happened that da. Can carry out simple instructions. 5 – 12 years May start to show fear of dark, dogs, falling etc. Finds it difficult to accept criticism. Doesn’t like losing. Can display aggressive behaviour / tantrums. Can vocalise their needs and feelings. Can dress and undress. Care for own toilet needs. Confident running, jumping etc. Fine motor skills improved. Can draw, write, colour in more accurately. Learns to read and write. Can recognise and name more complicated shapes and colours. Can follow more detailed instructions. Starting to form opinions. Very curious. Vocabulary up to 4000 words. Sentence structure improves and question asking become complex, why; how; when. Ability to remember events and describe with greater details. 7 – 12 years .Girls are beginning to develop faster than boys. Increasing awareness of self and others and the environment. Usually affectionate, helpful, cheerful, outgoing. Can be rude, bossy, demanding. Independence growing, dependable and trustworthy. Has improved body control. Becomes more competitive. Fine motor skills improve. Handwriting becomes neater and smaller. Baby teeth fall replaced by adult teeth. Hand eye co-ordination improves. Increased ability academically i.e. literacy; mathematics; reading; IT. Can form and articulate compound opinions. Creative and likes to experiment. Develops interests, seeks facts, capable of prolonged interest. Can do more abstract thinking and reasoning. Challenges adult knowledge. Vocabulary increases to 10,000 words. Sentence structure takes on greater complexity. Ability to use grammar correctly including appropriate use of a wider range of language and punctuality. Appreciation of humour develops. 12 – 16 years Puberty begins, affecting emotional development. Greater sense of independence. Better understanding of other people beliefs and opinions. Will debate and argue their own view point with clarity and an ability to justify their reasoning. Can become sulky and withdrawn. Develops a greater interest in appearance and what others think of them. Physical changes brought on by puberty. Rapid growth and muscle development. Become more efficient at running, swimming etc. Ability to be a team player. Possible acne or similar skin problems. Healthy appetite to discuss and debate opinions and causes. Increased ability for more difficult maths, literacy, reading, researching. Can vocalise own ideas and beliefs. Increasingly able to memorise, to think logically about concepts, to engage I introspection and probing into own thinking. To plan realistically for the future. Vocabulary increases to 20,000 words. Ability to manipulate language and use in appropriate settings. Can clearly and concisely articulate view points and question others points of view. Extended reading list. Appreciation of humour. 16 – 19 years Worries about failure. May appear moody, angry, lonely, impulsive, self-centred, confused and stubborn. Has conflicting feelings about dependence/independence. Has essentially completed physical maturation, physical features are shaped and defined. Probability of acting on sexual desires increases. Can understand and resolve extremely complex theories in maths, science, IT  etc. Reading and writing matures. Ability to debate and discuss at higher level with peer groups. A greater ability to use language and understand use appropriately. Ability to use grammar correctly and adapt as necessary. More sophisticated use of humour and word play. 1.2 Explain the difference between the sequence of development and rate of development and why the difference is important. The sequence of development is the order in which development takes places and all physical development happens in the same order for most people e.g. a baby must be able to hold its head without support before it can sit with just its lower back supported and then stand. A child’s development is generally broken down in to four of five specific categories i.e. physical; communication; intellectual/cognitive; social/emotional/behavioural and moral. Using these specific categories one can monitor the phases and stages of development within a ‘normal’ age range. The rate of development is the time period development happens at, there are guidelines available created from information gathered from observation indicating at what age various stages of development should occur, however, these are guidelines and one should remember all children are individuals and develop differently. The difference is important is because all guidelines are written in a way to support the development of a neurotypical child, therefore, if a child does not develop in line with the guidance it could indicate that there may be a problem. The guidelines provided for childhood development are a very useful tool used by both professionals and carer’s to monitor what a child can and cannot do at various stages in their development. By monitoring a child’s developmental progress, early indicators could be identified alerting the professional that there is a problem. It will also support professionals to plan efficiently and refer appropriately to ensure that a child gets the attention required to address the areas in which they are struggling. All areas of development are linked together, for example, speech can be affected if the child has difficulty hearing. The rate a child develops at can also be affected by their environment. One would expect a child who has extensive social interaction with people opportunities to play would develop faster than a child who has a more isolated life style and more limited opportunities to mix with groups of people and play. Handout Number Two: the factors that influence development Assessment Criteria:   Please tick the box when you believe you have covered this in the content. 2.1 Explain how children and young people’s development is influenced by a range of personal factors 2.2 Explain how children and young people’s development is influenced by a range of external factors 2.3 Explain how theories of development and frameworks to support development influence current practice 2.1 Explain how children and young people’s development is influenced by a range of personal factors Children and young people’s development is influenced by a range of personal factors and how they can impact on the child’s rate of development and sense of well-bein rg. If a child has Special Educational Needs their development can be severely delayed in comparison to their peer group. Children who have conditions such as autism or global development delay social skills will not develop as expected, they may not have the skills required to interact with their peer group or learn through play. Children who fall in to this group may also lack the ability to copy or communicate through gesture and language and can often be described to be ‘in their own little world’. If a child has a physical disability their rate of development could be adversely effected. Children with mobility issues may not be able to walk or run. Their social interaction and opportunities may be limited and they may not mix as much as an able bodied child with their peer group. Appointments  with consultants and hospital could mean that they miss school. Their disability may mean they are not invited to birthday parties and social functions as an assumption could be made that if they can’t join in, they won’t enjoy it. If a child comes from an abusive home they could have emotional disabilities preventing them from trusting other people, especially adults. Doubting their own self-worth and their confidence in their own ability. It is very difficult for a child who has been mentally or physically abused to understand a safe and secure environment as it is alien to what they have come to accept as their ‘norm’. They can feel they are not as good as other children and believe that they cannot achieve what their peer group is achieving. Feeling like this about oneself can be crippling and can prevent a child achieving their full potential and it takes a lot of input from appropriate professional to help the child to recover. 2.2 Explain how children and young people’s development is influenced by a range of external factors. Children and young people’s development is influenced by a wide range of external factors. These can include anything from situation in the home, school or local community. If a family moves house when a child is young this can adversely affect their development. A child of school age could be plucked from the security of a community and school where they feel safe and have a group of friends and find themselves in a new school, living in an unfamiliar community and what could feel like a scary and alien environment. It can be daunting to the point of socially crippling for some young children to join an established class, to be the ‘new’ child and to learn how to fit in with their new peer group and understand the rules of how the peer group function. As a consequence struggling to fit in could impact on the child’s academic achievement, self-confidence and social development. A child’s development can be affected if a new baby arrives. When the family dynamic changes all members of the family will subconsciously review their  place in the family structure. Whether they go from being an old child to eldest child; baby of the family to middle child or only boy / girl to eldest boy / girl etc. It can be difficult to find your niche and the introduction of the new member of the family can result in feelings of jealousy, no longer being needed, feeling you have been replaced or feeling less special. All of these feelings can cause the child to stop talking, regression, bed wetting or spiteful behaviour toward the baby. When a family are expecting a baby they should take time to discuss the new arrival, think about how it will effect ‘me’ and encourage the children, reassuring them that they are very much loved and that the new baby will really need it’s big brothers / sisters and that all the children in the family are special. It is possible to manage and plan to minimise the effect of some external factors that could influence the development of children and young people such as moving house and having a new baby. Unfortunately, sometimes things happen which we haven’t had time to prepare for. If a family member, close friend of the family, class mate or even a pet dies a child can find it very difficult to understand. The concept of death is challenging for most adults to comprehend so trying to explain to a child that someone they love has left and they won’t be seeing them anymore can devastate a child. They will struggle to manage these new emotions and there is a risk they blame themselves. As with other external factors which influence their development the child could regress, become introvert, find it hard to trust relationships with people who might just leave them. It can affect their school work and may take them some time to accept the death and move forward. They will need a hug e am out of emotional support. 2.3 Explain how theories of development and framework to support development influence current practice. Over the years there have been many theorists who have studied child development and considered what might effect and influence their stages and rate of development. The theorists were all driven by individual ideals and beliefs. Many of their theories influence common practice in early year’s environments and schools today. Piaget’s (1896-1980) theory looks at stages of cognitive development. According to Piaget children progress through four stages of cognitive development which indicate how they see the world. Piaget believed that children actively try to explore the world around them and try to make sense of it. Through his observations Piaget’s developed a theory of intellectual development that included four stages. The sensorimotor stage from birth to 2; the preoperational stage from 2 to 7; the concrete operational stage from 7 to 11 and the formal operational stage which begins in adolescence and continues in to adulthood. Piaget thought that all children develop at their own speed but got there in the end. By considering each child individually and thinking about how one would create the best learning experience for them we are providing them with a quality learning experience. In the classroom we must consider that all children are not at the same stage of cognitive development. There needs to be a variety of suitable learning experiences for children at various levels of cognitive development. This supports outcome-based education (OBE) principals which state that individual learners needs must be catered for through multiple teaching and learning strategies and assessment tools and that learners must be allowed to demonstrate their learning achievements and competence in whatever manner and most appropriate to their abilities. Marlow (1908-1970) was a humanist. His theory suggest that our actions are motivated in order to achieve our needs. His theory ‘A theory of Human Motivation’ is often displayed as a pyramid detailing a hierarchy of need. The lowest levels of the pyramid are made up of our most basic needs i.e. physical requirements including the need for water, food sleep and warmth. Once these are met people move up to the next level, a need for security and safety. People move up the pyramid towards the top requiring the need for friendship, love and a need for personal esteem and feelings of friendship. Maslows theory can be seen in the classroom by the introduction of water  bottles, regular healthy snacks, breakfast clubs and lunch at appropriate time in the school day schedule. Once the child’s basic needs have been met it is presumed that the child is best placed to learn. There is a huge emphasis on safe guarding in schools, everyone working in the school environment is trained to look out for possible signs of neglect, and this too supports Marlow to ensure the child’s needs are met. Skinner (1904-1990) believed the best way to understand behaviour is to look at the cause of an action and its consequences. He called his approach ‘operant conditioning’. This means the changing of behaviour by the use of a reinforcement which is given after the desired response. Skinner identified three types of response i) neutral response – responses from the environment that neither increase nor decrease the probability of a behaviour being repeated. Ii) Reinforcer’s – responses from the environment that increases the probability of a behaviour being repeated. Reinforcer’s can be either positive or negative. iii) Punishers – response from the environment that decrease the likelihood of behaviour being repeated. Punishment weakens behaviour. Skinner’s theory can be implemented in the classroom by introducing a reward system. In younger classes ‘smiley/sad’ reward charts are displayed and smiley faces are given for good behaviour and sad faces for less favourable behaviour. As children grow older merit marks are given in recognition of good behaviour and detention for unwanted behaviour. Handout Number Three: how to monitor development and make appropriate interventions Assessment Criteria:   Please tick the box when you believe you have covered this in the content. 3.1 Explain how to monitor children and young people’s development using different methods 3.2 Explain the reasons why children and young people’s development may not follow the expected pattern 3.3 Explain how disability may affect development 3.4 Explain how different types of interventions can promote positive outcomes for children and young people where development is not following the expected pattern 3.1 Explain how to monitor children and young  people’s development using different methods. There are various methods of monitoring children’s and young people’s development. There are both summative (the assessment of the learning and summarizes the development of learners at a particular time) and formative (a wide variety of methods that teachers use to conduct in-process evaluations of student comprehension) methods such as formal testing i.e. SATs, which record a child’s academic achievement or observations, target checklists, tick box checklists. Early Years Foundation Stage (EYFS) sets the standards for development, learning and care of children from birth to 5 years. There 2 main assessments of children carried out i) EYFS check children at 2 yrs providing a short summary of a child’s development between 24 and 36 months. ii) the EYFS profile provides a summary and details the child’s attainment at the age of 5. In Primary and Secondary Education the National Curriculum is followed. The National Curriculum covers learning for all children aged 5 -16 in state schools. Children with Special Educational Needs (SEN) work to ‘P’ scales, this is the statutory method used for reporting attainment. Key Stages were intruded in 1988. Targets defined in the National Curriculum are assessed at the end of each key stage. Key Stage 1 covers years 1 and 2, Key Stage 2 covers years 3 to 6. At the end of the Key Stage the children are tested by using SATs (Standard Assessment Tests). These are tests that are set for pupils in Key Stage 1 in year 2, in Key Stage 2 in year 6 and in Key Stage 3 during years 7-9. They are designed to measure pupil’s progress in the core national curriculum subjects compared to other children of the same age. They are a method of assessing pupils, monitoring progress and help plan future teaching. The children are tested in an exam like environment and provide a comprehensive indication of the child’s academic attainment. SATs provide a method of understanding academic achievement, however, many other methods are used to monitor children’s development including observation. It’s essential to maintain paper records, recording what you see and feeding back to the parents. Teaching Assistants support the teachers with observations and will monitor areas of development such as  speech, language, social interaction, physical and age appropriate behaviour, feeding back to the teacher with any area of concern. 3.2 Explain the reasons why children and young people’s development may not follow the expected pattern. 3.3 Explain how disability may affect development.  There are lots of reasons that children and young people’s development may not follow the expected pattern. It’s important to mindful that all children are different and will develop at different rates. However, it is also very important to observe children and be aware of significant differences in their development to that of their peer group. Emotional issues can impact on child development. Children who have experienced the death of a parent; sibling; close family member can become socially isolated. Not understanding the emotions they are experiencing, managing their own loss and grief and watching the grief and loss of their loved ones can cause them to regress. Some children have been known to stop talking when they experienced the loss of someone who was integral to their safe and secure world. They can experience anxiety and feel that others may suddenly die/disappear from their life. Children who are in care could have difficulty with their social development. If they do not have the opportunity to form a loving, trusting relationship with their parents then they could have difficulty forming trusting relationships with other people. Their own self value and self-worth could also be effected, feeling if their parents don’t want them then why anyone else would. Children do not have the capacity to completely understand all of the details of why they are in care but will feel the pain of rejection and in order to protect themselves could build up barriers, preventing them from interacting fully with their peers, teachers and care providers. Children who suffer with ongoing health issues development may not follow the expected pattern. If they have an issue which could result in lots of hospital appointments or days absent from school due to ill health not only can th eir academic achievement be adversely effected so can their emotional and social development. If their health issue is also a physical disability it could prevent them from participating in sports and physically able events. They could find that they are not included in activities or invited to parties as they are unable to take part. This in turn could  affect social skills and self-confidence. Children from different cultural backgrounds may develop at different rates and stages purely because the expectation of their culture is different. Some cultures view boys and girls differently and their expectations are according to gender could vary, there focus on areas of development and personal achievements to strive toward may differ to those that are in the UK’s expected pattern. The most significant factor that will affect development and prevent it from following the expected pattern is disability. Disability covers a multitude of issues including physical disability, sensory impairment (sight, hearing) or a developmental disorder such as autism. If a child’s fine motor skills and gross motor skills are not developing they will have problems controlling a pencil, developing independence skills feeding themselves (holding a spoon), walking, running, jumping. Children who are different will struggle in their peer group whether it be because they physically can’t keep up or if they socially can’t keep up. Communication problems can create a barrier to forming friendships and social integration. Children with severe developmental disabilities such as autism will develop very differently to the expected pattern. The world could seem alien to them, language a mystery, everything could cause confusion. Children with sensory processing disorder can struggle to cope in their environment and find it very hard to tolerate various experiences. A lot depends on the severity of the disability and the support and facilities available to the child. A child born with Down Syndrome will have a care plan in place from birth , their development pattern already differentiating from their peer group, expectations adjusted to take account of the delays one would expect to see in a Downs baby. Children with medical conditions such as cerebral palsy, again diagnosed from birth, could have associated learning difficulties which will effect both physical and mental development, so their expected development plan will be adjusted to include in their areas of disability. Children born with autism may not receive a diagnosis until they reach school age. Although they may have always been slightly different to their peer group, left undetected and diagnosed the expectation would still be to follow the normal pattern. However, once diagnosed adjustments would be made taking in to account the triad of impairments and how the child autism impacts on their development. Their social skills may not develop as  expected, they may not see the need to have friends or want to have friends. They may not understand role play, have appropriate communication skills. They may have sensory issues. These children are unique and they will develop at their own pace and in their own time. 3.4 Explain how different types of intervention can promote positive outcome for children and young people where development is not following the expected pattern. There are many types of interventions promoting positive outcomes for children and young people where development is not following the expected patterns. Social Workers work closely with the family and care providers to support a child who has been identified with having developmental problems or a disability. Social workers are a key link to other professionals who will work with the child. Their role is to form a professional relationship with the family and become someone the family can trust and turn to if they need to access other services. A social worker will assess the family’s needs and identify what is required to support the family and the child and channel this through to access the resources required to meet the needs. They will intervene if there are problems at school and remain a constant between the parents and child if a child is placed in temporary care, providing the child with a familiar trusted adult. Educational psychologist’s asses’ children in school, working with the class teacher to identify how a child learns. They look at the individual learners who have been identified as gifted and talented or with learning difficulties and provided a detailed report discussing what external and internal factors may impact on the child’s ability to learn. The educational psychologist will report on areas including physical development; communication; cognitive; educational attainment; approaches and attitude to learning; social emotional behaviour; independence/self hep skills; child’s views; parents views and factors impacting on progress. The report will detail recommendations to the school and if the child has a Statement of  Special Needs to the Local Authority. The recommendations will include the type of provision a child needs to learn, the type of environment and the type of strategies that will support the child to achieve their full potential. Speech and Language Therapists (SaLT) provide expertise in language, communication and swallowing disorders. They will assess the child in clinic and work closely with allied professionals to provide support. During the assessment they will provide a differential diagnosis, interventions and management for children with difficulties. They work closely with the child’s family; paediatricians; SENCO’s; teachers etc. to provide strategies and techniques to reduce the impact these difficulties have on the child’s learning. SaLT’s work with children who have difficulties including articulation delay; phonological delay; phonological disorder; developmental language delay; developmental language disorder; specific language impairment, dysphagia; dysfluency; social communication disorder; voice disorder; cleft lip/palate and oral dyspraxia. A SaLT uses their discretion to identify if a child’s SaLT difficulty is an educational requirement or not and where is should be situated on the child’s Statement of Special Needs. Occupational Therapist’s (OT) asses and treat physical and psychiatric conditions using specific activities to prevent disability and promote independence in daily life. They work with a wide range of people including children and young people to support them to overcome their disability. OT will work with children who have been given a diagnosis and will implement strategies which will support the child become part of the child’s daily tasks. They deliver support to children with diagnosis’ including physical disability and Cerebral Palsy; Developmental Co-ordination Disorder (DCD)/Dyspraxia; Autism Spectrum Disorder (ASD); Attention Deficit Hyperactivity Disorder (ADHD); Sensory Processing Disorders; Significant Development Delay and Chronic Fatigue Syndrome (CFS). These are only a few of the many professionals working with children and  young people to provide strategies and on-going support to ensure that the child’s need are met and that they are placed in the best possible education environment. Working together to provide a multi-agency approach will ensure a positive outcome for the child and their family enhancing and enabling the child to achieve their full potential.

The practice of secondment and the goal of a more efficient and Essay

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Analyze the Current Presidential Campaign - Essay Example The USA administers general elections for its highest official post of the president of the country after every four years on 4th of November in the leap year. These elections are watched and observed with great curiosity all over the world, and people from different regions of the globe remain well informed regarding the latest developments being made during the election campaign. Problems are discussed, issues are raised and promises are made, according to the prevailing situation, with the people by the presidential candidates. There was a time, when the election campaign of the country was determined by targeting the growing Russian threat, though it has become quite a stalemate during the contemporary era, and the candidates have to set other targets in order to capture the attention of the subjects. â€Å"The United States†, Rice submits, â€Å"has found it exceedingly difficult to define its "national interest" in the absence of Soviet power. That we do not know how to think about what follows the U.S.-Soviet confrontation is clear from the continued references to the "post-Cold War period." Yet such periods of transition are important, because they offer strategic opportunities. During these fluid times, one can affect the shape of the world to come.† (Rice, 2000: retrieved in the Council of Foreign Affairs) Now terrorism, wars in Iraq and Afghanistan, price hike of oil products, globalization, the unabated unemployment and widening gulf between the USA and Iran have become the moot point especially during the present campaign for the presidency of the USA. Since this year 2008 is also the election year, many candidates appeared during the election campaign to participate the elections, and arranged demonstration in order to introduce themselves in public. The public listened to the points raised by these candidates and analyzed them in the perspective of the existing uncertain state of

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Jeffrey Dahmer - Research Paper Example Most of his killing activities were happened between 1978 and 1991. He has conducted his murdering activities in a brutal manner. Most of his victims suffered rape and torture before they were being killed by Dahmer. One of the strange habits of Dahmer was that he was addict of cannibalism. Dahmer was beaten to death on November 28, 1994, by an inmate at the Columbia Correctional Institution. This paper analyses history and murder activities of Jeffrey Lionel Dahmer Dahmer was born on May 21, 1960 in a fundamentalist family in Milwaukee, Wisconsin. At age eight, his family moved to Bath, Ohio, near Akron. He was always painfully shy and suffered from low self-esteem. As a child he was molested by a neighbor. First his father left the home. Then after a bitter divorce, his mother took his brother, and left Dahmer with his father (Burns) Like in the case of many other criminals, nature and nurture played an important role in the making of Dahmer as a fierce serial killer. His early life was not good enough to make him a good citizen when he was grown up. The absence of mother’s love and care made him extremely frustrated and he has developed an antisocial attitude gradually. Added to the woes, he was molested by a neighbor during his childhood which created a revengeful attitude in him. He disliked everything and has not established any social tie up with others. People who watched the shish nature of Dahmer never felt anything bad about it. Even though Dahmer appeared as an innocent and silly guy to others, he was not so internally. He was gradually developing revenge towards the society which denied him normal living conditions. Even at his young days he had a habit of killing animals and stabbing at the heads of the animals he killed. He was never afraid of seeing the blood or killing of animals. He was initially releasing his revengeful energy by killing animals. Nobody found anything unusual in it as many young children of

Industrial Networks Essay Example | Topics and Well Written Essays - 3000 words

Industrial Networks - Essay Example After an in-depth perusal of this book it is possible to glean that it covers a wide array of subject matter with its multiple authorship and pertains to a discussion of the common model of the industrial networks philosophy with the role of its main protagonists in the form of business individuals and organisations who have to continuously interact with each other with in the corporate environment and this very interaction would then constitute a framework for understanding the continuum of this interaction and the relevant exchange processes.The question which is explored as a theme through out this book is whether the certainty arising from the growth of long term relationships means that the actors will get will reduce transaction risks in business relationships as well as the investment risks arising from informal distribution. The basic aim of the stren... The basic aim of the strengthening of these relationships, as can be understood from the pith and substance of this book is realise the prospects of the ability of exploiting business sources which are closely linked to each other in terms of Functional interdependence,power and knowledge structures and intemporal dependence.Functional interdependence with in the terminology of this text exists due to the heterogeneity of the consumer base which would then require an equally heterogeneous supply from resources, and the protagonists of the business world.Furthermore in the context of the power structure it may be stated that the power structure is the degree of control and resources in the hands of the various actors and may or may not always be equally distributed and this will have a major impact upon the over all overall structure and decisions taken with in the network.Thirdly we have the impact of the knowledge structure which is described by the authors as amounting to the depen dence upon the limited knowledge and resources available to the actors.Last there is intemporal dependence with this so called industrial network which pertains to a large number of investments in business networking,PR and the infrastructure and since this book talks about network change there is a chance that we are looking at something which aids a smoother transition and more grounded in past industrial practice. The industrial network theory Basically when we are looking at the industrial network theory it can be seen that there is indeed a trilogy of the interaction, relationship and network research with in the industrial interaction in Business to Business dealings and it can be said that while this book is almost two decades old to the context of modern business

Provide a report to describe how you would plan a survey for this Essay

Provide a report to describe how you would plan a survey for this purpose - Essay Example The first requirement is regarding sample population and the data collection procedure for obtaining required information (Rubin, 2008, p. 59). Access to the sample population of visitors can be in various tourist areas, shopping malls, and other visitor attractions. Therefore, one can conduct the survey at multiple locations where visitors are likely to be. Once researchers decide about sites of the survey, a sample population must be chosen and the number of visitors to be surveyed must be decided. For instance, approximately one hundred visitor opinions can be an adequate number of responses needed for the results of the survey for generalization. After this, surveyors can focus on parameters or controls for age, gender, marital status, number of children, and income. Hence, out of the 100 respondents surveyed, 50 can be female and 50 can be male. Then the research team should divide participants further into age brackets to ensure that results may indicate opinion of people belonging to different age brackets (Schaeffer et al, 2011, pp. 112-115). The data should be collected via a verbal survey in which visitors are stopped at the site of the survey and requested to answer a few quick questions. The interviewer should fill out the questionnaire him/herself and ask a limited number of questions, which should mostly be close-ended. It is important that the first few questions should relate to personal characteristics, such as age bracket, occupation, family size, and income. Subsequently, the questions should focus on the types of shops and the types of services people visit while staying in Canterbury City. It is important that the survey should ask information regarding spending of customers on different activities and products, and if possible, regarding total budget of the visit. An efficient way will be to include quick questions regarding personal interests along with types of

Fighting Fire with Psychology Essay Example | Topics and Well Written Essays - 500 words

Fighting Fire with Psychology - Essay Example They usually rush out and leave the area in no time. They find the nearest exit from where they could flee and reach to a point of safety. This also depends a great deal on the message that has been transmitted to them telling about the spread of a fire in the first place. The intensity of this fire plays a huge role in their leaving off the area. Majority of the people spend a huge amount of time finding information related with fire and its causes. They seem to go deep inside the very basis of a fire and its spread. These types of findings usually play a very significant role in the works of architects, engineers as well as the emergency planners since a real case of fire provides as much learning experience and exposure for these people as they could possibly think of. Thus they document every minor detail that they can get their hands on and try to understand the rational behind the very same. After 9/11 the research has become even more significant since the people seem to have an alarming anxiety within them intensely as compared to what used to be the case pre-9/11 era. It could be due to the falling of the two World Trade Center towers. They just do not want themselves to be caught up in such a situation all said and done. The article sums up the research findings by US Centers for Disease Control and Prevention (CDC) and the National Institute of Standards and Technology (NIST), which have played a tremendous role at the learning regimes of the human behaviors which are exhibited in fire-related scenarios and instances. With that, the researchers are also trying their best to examine what actually must have happened at the time of 9/11 in the twin towers. What this will ultimately do is to provide a basis for future preparations in cases of attacks, fires and blasts within buildings, complexes and high rises. This article has discussed the research that has been done post-9/11 era since the effect of 9/11 was indeed very

The Buying decision process Essay Example for Free

The Buying decision process Essay Consumer behavior is term used to describe the manner of how an individual buys and assesses a product or service. It also includes the internal or the mental processes and external or social processes that might affect the individual’s conduct (Consumer Behavior 2008). Figure 1. The Buying Decision Process Source: Bowens, Kotler Makens (2003) Purchasing products like buying grocery supplies seems like a mundane activity but a buyer actually foes through several stages of decision making before eventually making the purchase. It will all start with the problem recognition. A problem arises when the current status or condition does not coincide with the preferred one (Marketing Communications 2008). The awareness of this situation can be caused by an internal stimulus, like feeling thirsty and needing to buy a drink, or an external factor, like advertising of a store for a sale (Buyer Behavior 2008). The consumer may or may not continue to the next stage unless there is a strong desire to improve the condition or fulfill the need (Principles of Marketing 2008). Once the consumer decides to fulfill the need, the stage of information search occurs. At this stage the consumer seeks out options to be able to solve the problem at hand. It involves internal and external types. Internal search usually occurs with frequently bought items. The consumer just simple remembers past positive experience with the product (Principles of Marketing 2008). The weakness of this type is when the information stored in the memory is limited or the person is having a hard time remembering, the risk of making an incorrect decision is most likely (Consumer Behavior 2008). On the other hand, the sources for the external types are personal sources like relatives and friends, public sources like reports, commercial sources like ads and lastly experiential sources acquire through experiencing the product (Buyer Behavior 2008). The challenge for any marketing team is to identify how their target audience source product information. After which make sure that the information is always available and can be easily accessed (Principles of Marketing 2008). The information obtained during the second stage will then be evaluated in the alternative evaluation stage. The information will be put into set of options or evoked set (Consumer Decision Process 2008). The evoked set is the set of brands a consumer consider while in the decision process (Marketing Communications 2008). From the second stage the consumer acquired the criteria he/she is looking for and got the brand names that meet those criteria (Consumer Behavior 2008). This process limits the choices for the consumer, making it easier for them to make the final decision of purchasing the product or getting the service. The fourth stage of the process, purchase decision, now involves the actual purchase of the product. Since the consumer now knows what to buy in this stage, he decides where, when and how to purchase the product of choice (Marketing Communications 2008). During this process, three methods of purchase may be used by the consumer: fully-planned, partially planned, and unplanned. Fully-planned purchases are purchases where the customer picks out the merchandise and brand ahead of time. This method is usually used with high risk purchases like buying a house or car. In partial purchase there is a plan to buy a product but to what specific brand is decided later on. Finally, an unplanned purchase is a spur of the moment acquisition (Consumer Decision Process 2008). Although the consumer is already thinking of buying a product, this could still be altered at the point of purchase itself. Factors that could affect it are the store surroundings, time constraint, incentives offered in the store like a sale, product availability, and budget constraint. It is then important for the seller to make sure that these events are anticipated and avoided (Principles of Marketing 2008). Stores could make sure that the stocks are sufficient, the store is clean and the personnel are trained to provide good shopping experience, promotions like sales are position at the right moment, and that products are well organized and can be easily found. Following the purchase will be the consumption of the product and the consumer will enter the last stage of the process which is post-purchase evaluation. In this stage, the consumer will assess if the purchase solved the problem identified in the first stage. He/she will determine if satisfaction was provided by the action (Consumer Behavior 2008). Otherwise, the customer will feel cognitive dissonance, which is an unpleasant feeling or tension produced by thinking about two conflicting ideas. This is a state where the consumer stresses on the thought that the other choice should have been selected (Buyer Behavior 2008). Cognitive dissonance could result to product returns, viewing the product in a negative way or not considering the product as part of the evoked set in the future (Principles of Marketing 2008). Companies can prevent this situation by providing good after sale service to customers. For example. free technical support to electronic device like computers. Other methods are follow-up calls and market research. As shown above the decision making process of consumers is actually a complex process that involves many steps and could be influenced by different factors. The whole process could take a few minutes for simple purchases but could take weeks for important purchases. It is then a good tool for businesses to understand what happens in each stage to be able to present their product favorably to the consumer.

Literacy Survey of Bangladesh 2010 Essay Example for Free

Literacy Survey of Bangladesh 2010 Essay Indicator 1. Literacy Situation National 5 years and over Can write a letter for communication (Literate) 7 years and over Can write a letter for communication (Literate) Rural 5 years and over Can write a letter for communication (Literate) 7 years and over Can write a letter for communication (Literate) Urban 5 years and over Can write a letter for communication (Literate) 7 years and over Can write a letter for communication (Literate) 2. Literacy rate by Age group 05-09 10-14 15-19 20-24 15-24 25+ 15+ 15-24 3. Highest grade passed (5 years and over) Total No education ix 100. 00 38. 22 100. 00 35. 88 100. 00 40. 62 16. 43 67. 38 82. 17 75. 09 78. 63 52. 75 59. 82 78. 58 15. 78 64. 51 80. 57 76. 77 78. 67 58. 47 63. 89 78. 81 17. 10 70. 57 83. 98 73. 73 78. 86 46. 84 55. 71 78. 36 68. 40 70. 84 65. 95 65. 83 68. 09 63. 54 54. 19 56. 90 51. 39 51. 81 54. 39 49. 16 57. 53 60. 15 54. 84 55. 08 57. 56 52. 54 Both gender (%) Male (%) Female (%) The Bangladesh Literacy Survey, 2010 Indicator Class I-V Class VI-VIII Class IX-X SSC/equivalent HSC/equivalent Degree/equivalent Masters/equivalent Engineering/Medical Technical/vocational* Others 4. Training Received by Type of Training Technical/Vocational* Catering Service Garments/Tailoring Foreign Language In-service training Nursing Youth development training Other training 5. 6. Use of Internet Facility (15 years and over) Used internet Mode of Using Internet Cell phone Computer Both 7. Use of Internet by Level of Education (5 years and over) Total Class I-V Class VI-VIII Class IX-X viii 1. 12 0. 00 0. 48 3. 60 1. 49 0. 00 0. 54 4. 25 0. 74 0. 00 0. 43 2. 95 63. 80 33. 19 2. 98 63. 90 33. 30 2. 80 63. 68 32. 95 3. 37 1. 49 2. 00 0. 97 1. 38 0. 14 0. 70 0. 07 1. 26 0. 05 0. 34 1. 10 1. 92 0. 19 0. 74 0. 10 2. 05 0. 03 0. 53 1. 64 0. 84 0. 09 0. 66 0. 04 0. 46 0. 06 0. 14 0. 56 Both gender (%) 29. 56 13. 29 8. 05 5. 21 3. 08 1. 55 0. 85 0. 11 0. 08 0. 01 Male (%) 29. 80 12. 96 7. 97 5. 86 3. 81 2. 17 1. 24 0. 17 0. 12 0. 02 Female (%) 28. 30 13. 63 8. 12 4. 54 2. 34 0. 92 0. 45 0. 05 0. 04 0. 01 The Bangladesh Literacy Survey, 2010 Indicator SSC/equivalent HSC/equivalent Degree/equivalent Masters/equivalent Engineering/Medical Technical/vocational* Others Both gender (%) 3. 65 5. 95 13. 21 17. 76 27. 35 8. 00 4. 28 Male (%) 4. 27 6. 74 13. 47 18. 19 27. 20 8. 05 6. 36 Female (%) 2. 83 4. 62 12. 59 16. 57 27. 96 7. 84 0. 00 Indicator Radio 8. Use of Electronic Media by the Population for Education Purpose (%) Several times in last 3 months Several times in a month Several times in a week Daily No scope Male Television Radio Female Television 21. 94 6. 76 3. 06 2. 82 13. 60 22. 95 14. 24 10. 91 13. 87 9. 43 20. 46 5. 73 2. 67 2. 45 14. 17 21. 90 12. 08 9. 09 13. 01 10. 70 Indicator Library Book stall News stand Comm. centre 9. Visit to Public Places for Attaining Literacy Skill Several times in last 3 months Several times in a month Several times in a week Daily No scope 3. 04 0. 99 0. 41 0. 45 8. 26 10. 58 2. 73 0. 43 0. 27 6. 52 1. 72 0. 57 0. 26 0. 32 8. 00 0. 78 0. 18 0. 09 0. 36 9. 55 Notes: *= Technical/Vocational=Computer training, Motor driving/Motor mechanic, Welding, Electrical, etc, ix Acronyms BBS UNESCO UN UNV LFS ICT PSU UNDP UNICEF HH Bangladesh Bureau of Statistics United Nation Educational Scientific and Cultural Organization United Nations United Nations Volunteerism Labour Force Survey Information and Communication Technology Primary Sampling Unit United Nations Development Programme United Nations Children Emergency Fund House Hold xii The Bangladesh Literacy Survey, 2010 Section I Introduction and Overview 1. 0 Background Information pertaining to literacy is an important social indicator having direct bearing on different socio-economic factors, including employment. The Bangladesh Bureau of Statistics (BBS) has included a very detailed literacy module in the 2010 Labour Force Survey (LFS). The items that have been included in the literacy module are ability to write a letter, highest class passed, current enrolment in the educational institutions, skill development training, use of literacy skill in every day life, viewing of education-related programmes in electronic media such as radio and television, attending places having connection with educational attainment such as library, book-stall, news-stand, community-based educational centre, etc. , and use of latest Information and Communication Technology (ICT) such as internet for educational purposes. It may be mentioned that all the tables of the current report are weighted, based on 2010 Labour Force Survey. In Bangladesh, literacy rates available from different surveys and studies are significantly different. This is mainly due to the fact that the definition of a literate person is not uniform and standardized, and most of the surveys and studies are not based on competency test. In the present survey, literacy is defined by the ability of writing a simple letter for communication. The surveys and studies generally record the respondent’s statement relating only to his/her literacy status. However, comprehensive, reliable and timely data on literacy rate is important for formulating policies and improving the state of literacy level in the country. Statistical data on literacy rate is important for both government and other stakeholders. With this objective in mind, the UNESCO planned to carry out a household-based survey on literacy rate in collaboration with the BBS. 1 The Bangladesh Literacy Survey, 2010 1. 1 Objectives of the Survey The objectives of the survey were as follows: 1. To develop and adopt a methodology for providing regular quality data on the access and use of literate environment by individuals including adults and youth in Bangladesh. 2. To obtain regular quality data on the access of literacy program and usage of literacy skills in Bangladesh. 3. To build national capacities in monitoring the literacy program and measurement of individual access and use of literacy skills and literate environment. 1. 2 Scope of the Survey It is a nationwide household based survey. The entire country is the domain of the survey. The survey covered all persons who have attained the age of 5 years and above. However, people in special dwellings such as patients in hospitals, inmates in prisons, inmates in homes for special care (e. g. disabled, aged), boarders in boarding schools were not under the purview of this survey. This survey will produce national estimate by urban and rural. 1. 3 Sampling Design for the Survey The questionnaire of the household based literacy was part of the 2010 Labour Force Survey (LFS) questionnaire as a separate module, and this questionnaire was applied in the same PSU (Primary Sampling Unit) and in the same sample households. Therefore, it was not required to develop a separate and independent sampling design for this survey. A total of 43,945 households were covered of which 34,620 households were from rural areas and 9,325 households were from urban areas. The division wise allocation of the sample PSUs and households are as follows: 2 The Bangladesh Literacy Survey, 2010 Table 1: Distribution of PSUs by Divisions Divisions Rural Dhaka Chittagong Rajshahi Khulna Barisal Sylhet TOTAL 244 183 268 168 156 156 1175 Number of PSU Urban 126 63 46 42 26 22 325 Total 370 246 314 210 182 178 1500. Table 2: Distribution of Sampled Households by Divisions Divisions Rural Dhaka Chittagong Rajshahi Khulna Barisal Sylhet TOTAL 6829 5372 8277 5031 4361 4750 34,620 Number of Sampled Households Urban 3738 1785 1338 1111 690 663 9,325 Total 10567 7157 9615 6142 5051 5413 43,945 1. 4 Limitations of the survey The literacy survey 2010 is not a standalone survey, rather it is a modular survey. The information collected under the survey is based on the responses received from the respondents where no practical tests was administered. Therefore, there is a chance for an upward bias. The Bangladesh Literacy Survey, 2010 The survey was conducted with the Labour Force Survey (LFS) and the main focus was on labour force characteristics such as employment, underemployment, occupation, industry etc. This provided an opportunity to collect data on literacy. Therefore, there might be underreporting of some questions. Special training is required for this special type of survey, but it was not done and the training was given simultaneously with LFS which may have some negative impact about the quality of the data. 4 The Bangladesh Literacy Survey, 2010 Section II Population Characteristics 2. 0 Population Characteristics Before discussing the education related information from the 2010 LFS, let us exercise the characteristics of the survey population in terms of their age-gender distribution and marital status. 2. 1 Age Gender Distribution Age-gender distribution of the population has been presented in Table-3. The highest proportion of population is in the age group 10-14 years, and the corresponding percentage is 12. 48 at the national level for both gender, followed by age group 0-4 (12. 22%) and 5-9 (11. 75%). These three groups constitute around 36. 5 % of the total population. Males constitute 37. 0% and females 36. 0%. There exist urban-rural variations in the age-gender distribution of the population. In the rural areas, the percentage of population for both gender of these three age groups was 37. 5% compared to 33. 0% for the urban areas. This may be explained by the higher fertility in rural than urban areas. Similar differences are also seen by gender. As regards population 70 years and over, the percentage is 2. 7% in rural areas and 2. 1% in urban areas. 5 The Bangladesh Literacy Survey, 2010 Table 3: Percentage distribution of population by age, gender and place of residence, 2010 National Both gender 100. 00 12. 22 11. 75 12. 48 8. 58 8. 80 8. 46 6. 83 6. 99 5. 55 4. 98 3. 69 2. 93 2. 45 1. 73 2. 56 87. 78 Both gender 100. 00 12. 65 12. 09 12. 77 8. 45 8. 45 8. 07 6. 60 6. 79 5. 45 4. 96 3. 68 2. 97 2. 56 1. 82 2. 71 67. 28 Rural Both gender 100. 00 10. 79 10. 64 11. 52 9. 04 9. 98 9. 77 7. 61 7. 66 5. 88 5. 02 3. 72 2. 80 2. 09 1. 44 2. 06 20. 50 Urban Male 100. 00 10. 83 10. 64 11. 68 8. 74 8. 52 8. 90 7. 58 7. 71 6. 16 5. 51 4. 33 3. 23 2. 28 1. 56 2. 35 10. 30 Female 100. 00 10. 75 10. 64 11. 36 9. 34 11. 46 10. 66 7. 63 7. 60 5. 61 4. 52 3. 10 2. 37 1. 89 1. 31 1. 75 10. 20 Age group Total 00-04 05-09 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70+ 5+ Male 100. 00 12. 26 11. 70 12. 97 9. 03 7. 75 7. 67 6. 36 6. 87 5. 64 5. 28 3. 97 3. 15 2. 62 1. 88 2. 85 44. 46 Female 100. 00 12. 18 11. 81 11. 98 8. 12 9. 88 9. 27 7. 32 7. 12 5. 46 4. 66 3. 39 2. 71 2. 27 1. 58 2. 26 43. 33 Male 100. 00 12. 68 12. 02 13. 35 9. 12 7. 53 7. 30 6. 00 6. 63 5. 48 5. 21 3. 87 3. 12 2. 72 1. 97 3. 00 34. 16 Female 100. 00 12. 61 12. 16 12. 17 7. 76 9. 41 8. 85 7. 22 6. 97 5. 41 4. 71 3. 48 2. 81 2. 39 1. 66 2. 41 33. 13 2. 2 Marital Status The marital status of population 10 years and over by gender and place of residence is presented in Table-4 and Figure-1. Around 60% males and 66% females aged 10 years and over are married. The percentage of unmarried is 39. 29% for males compared to 25. 61% for females. The percentage of widowed /widower was 1. 05% for males compared to 8. 52% for females. There exist some differences in urban and rural areas with respect to marital status. In the urban areas, 33. 34% males aged 10 years and over are unmarried compared to 39. 92% in the rural areas. As regards females, 27. 70% are unmarried in urban areas compared to 24. 95% in the rural areas. The percentage of widowed was 1. 06% for rural males compared to 1. 01% for urban males. For the females, the percentage of widowed was 8. 81% in the rural areas compared to 7. 59% in the urban areas. 6 The Bangladesh Literacy Survey, 2010 Table 4: Percentage distribution of population 10 years and over by marital status, gender and place of residence, 2010 National Marital status Both gender Male Female Both gender Rural Male Female Both gender Urban Male Female Total Never married Married Widowed 100. 00 32. 54 62. 73 4. 73 100. 00 39. 29 59. 66 1. 05 100. 00 25. 61 65. 87 8. 52 100. 00 32. 29 62. 84 4. 87 100. 00 39. 41 59. 54 1. 06 100. 00 24. 95 66. 24 8. 81 100. 00 33. 34 62. 38 4. 28 100. 00 38. 92 60. 07 1. 01 100. 00 27. 70 64. 70 7. 59 Figure 1: Percentage distribution of population aged 10 years and over by marital status, 2010 Never married 33% Married 62% Widowed 5% 7 The Bangladesh Literacy Survey, 2010 8 The Bangladesh Literacy Survey, 2010 Section III Literacy and Training 3. 0 Literacy and Training This section deals with the literacy level of population aged 5 and 7 years and over and the training received by the population 15 years and over. Literacy by age and place of residence, level of education by gender and place of residence are also discussed in this section. 3. 1 Literacy Situation Literacy level of population aged 5 years and over is given in Table 5 and Figure 2. At the national level, 55. 08% are literate for both gender, and the percentages for males and females are 57. 56% and 52. 54% respectively. Table 5: Literacy rate of population aged 5 and 7 years and over by gender, 2010 National Type of literacy 5 years and over Both gender Total Can write a letter for communication (Literate) Can’t write a letter for communication (Illiterate) 100. 00 55. 08 Male 100. 00 57. 56 Female 100. 00 52. 54 7 years and over Both gender 100. 00 57. 53 Male 100. 00 60. 15 Female 100. 00 54. 84 44. 92 42. 44 47. 46 42. 47 39. 85 45. 16 9 The Bangladesh Literacy Survey, 2010 Figure 2: Literacy rate of population aged 7 years and over by gender, 2010 Female Male Both gender 0 20 54. 84 60. 15 57. 53 40 60 45. 16 39. 85 42. 47 80 100 Literate Illiterate The literacy rate of population aged 7 years and over is slightly higher, 57. 53% are literate at the national level, and the corresponding rates for males and females are 60. 15% and 54. 84% respectively. 3. 2 Literacy level by place of residence There exist variations in the literacy rate by rural-urban residence. The literacy rate for population 5 years and over by both gender was 51. 81% in the rural areas compared to 65. 83% in the urban areas. The corresponding figures for males and females were 54. 39% and 49. 16% in the rural areas compared to 68. 9% and 63. 54% in the urban areas. As regards literacy rate for population 7 years and over, literacy rate for both gender in the rural areas was 54. 19% compared to 68. 40% in the urban areas and male and female literacy rates in the rural areas were 56. 90% and 51. 39% respectively compared to 70. 84% and 65. 95% for urban areas. 10 The Bangladesh Literacy Survey, 2010 Table 6: Literacy rate of population 5 years and over and 7 years and over by gender and place of residence, 2010 5 years and over Status of literacy Rural Total Can write a letter for communication (Literate) Can’t write a letter for communication (Illiterate) Urban Total Can write a letter for communication (Literate) Can’t write a letter for communication (Illiterate) 100. 00 65. 83 34. 17 100. 00 68. 09 31. 91 100. 00 63. 54 36. 46 100. 00 68. 40 31. 60 100. 00 70. 84 29. 16 100. 00 65. 95 34. 05 100. 00 51. 81 48. 19 100. 00 54. 39 45. 61 100. 00 49. 16 50. 84 100. 00 54. 19 45. 81 100. 00 56. 90 43. 10 100. 00 51. 39 48. 61 Both gender Male Female 7 years and over Both gender Male Female 3. 3 Literacy by Age Group Table 7: Literacy (persons who can write a letter) rate of population by gender and age group, 2010 Both gender Age group 05-09 10-14 15-19 20-24 25+ 15+ 15-24 Can write a letter 16. 43 67. 38 82. 17 75. 09 52. 75 59. 82 78. 58 Cant write a letter 83. 57 32. 62 17. 83 24. 91 47. 25 40. 18 21. 42 Total 100 100 100 100 100 100 100 Can write a letter 15. 78 64. 51 80. 57 76. 77 58. 47 63. 89 78. 81 Male Cant write a letter 84. 22 35. 49 19. 43 23. 23 41. 53 36. 11 21. 18 Total 100 100 100 100 100 100 100 Can write a letter 17. 10 70. 57 83. 98 73. 73 46. 84 55. 71 78. 36 Female Cant write a letter 82. 90 29. 43 16. 02 26. 27 53. 16 44. 29 21. 64 Total 100 100 100 100 100 100 100 11 The Bangladesh Literacy Survey, 2010 Literacy rate by age group has been presented in Table-7 and Figure 3. The age groups that have been considered are 5-9, 10-14, 15-19, 20-24, 25+, 15+ and 15-24. The literacy rate increases with the age group up to certain level, and thereafter, it declines. This indicates that the attainment of literacy is a recent phenomenon. Figure 3: Literacy rate of population by age group Can write a letter Cant write a letter 17. 83 100 32. 62 80 70 Percent 60 50 40 30 20 10 0 83. 57 82. 17 47. 25 40. 18 90 24. 91 67. 38 75. 09 5-9 16. 43 10-14 15-19 20-24 25+ 52. 75 15+ 59. 82 15-24 Age group Literacy rate for population aged 05-09 year is 16. 43% for the total population, which increases to 67. 38% for age group 10-14 year, 82. 17% for age group 15-19 year, thereafter, it declines to 78. 58% for 15-24 and 75. 09% for 20-24. The literacy rate for population 25 years and over is 52. 75% and 59. 82% for population aged 15 years and over. It is notable that the literacy rate in the age group 5-9, 10-14 and 15-19 is higher for females compared to males, whereas, for age group 15-24 and 20-24, male literacy rate is higher than that of females. The recent high enrolment of females at the primary and secondary levels has contributed to this higher literacy for females. The literacy rate for 25+ and 15+ population is higher among males than females. The corresponding figures for males are 58. 47% and 63. 84% and 46. 84% and 55. 71% for females respectively. 12 78. 58 21. 42 The Bangladesh Literacy Survey, 2010 3. 4 Training Received By Type of Training. Training received by population 15 years and over by type of training has been presented in Table- 8. Only 5. 0% of the population aged 15 years and over received some sort of training in their life. Such percentage was 7. 2% for males and 2. 8% for females. Table 8: Percentage distribution of population aged 15 years and over who received any training by gender and place of residence, 2010 Type of training received Total No Training Received Technical/Vocational* Catering Service Garments/Tailoring Foreign Language In-service training Nursing Youth development training Other training Bangladesh Both gender Male Female Both gender. Rural Male Female Both gender Urban Male Female 100. 00 95. 26 1. 32 0. 17 1. 33 0. 07 1. 00 0. 08 0. 19 0. 58 100. 00 100. 00 94. 96 1. 38 0. 14 0. 70 0. 07 1. 26 0. 05 0. 34 1. 10 92. 79 1. 92 0. 19 0. 74 0. 10 2. 05 0. 03 0. 53 1. 64 100. 00 100. 00 100. 00 97. 16 0. 84 0. 09 0. 66 0. 04 0. 46 0. 06 0. 14 0. 56 96. 04 1. 02 0. 12 0. 51 0. 05 0. 86 0. 05 0. 33 1. 02 94. 33 1. 35 0. 17 0. 58 0. 08 1. 44 0. 04 0. 53 1. 47 100. 00 100. 00 100. 00 97. 77 0. 69 0. 07 0. 45 0. 02 0. 28 0. 05 0. 13 0. 55 91. 60 2. 52 0. 21 1. 29 0. 13 2. 49 0. 04 0. 35 1. 38 87. 95 3. 71 0. 26 1. 25 0. 18 3. 97 0. 00 0. 51 2. 17 Notes: Technical/Vocational=Computer training, Motor driving/Motor mechanic, Welding, Electrical, etc, There exist urban-rural variations among those who received training. In the rural areas, around 4. 0% received training for both gender compared to 8. 4% in urban areas. The percentage of male and female training recipients was 5. 7% and 2. 2% in rural areas compared to 12. 1% for males and 4. 7% for females in the urban areas. 13 The Bangladesh Literacy Survey, 2010 As regards type of training received, the highest was technical/vocational (1. 38%), followed by in-service training (1.26%), garments/tailoring (0. 70%) and youth development training (0. 34%). This pattern is true among both males and females as well as in both urban and rural areas. 14 The Bangladesh Literacy Survey, 2010 Section IV Reading Habit and Practice 4. 0 Reading Habit and Practice This section deals with the reading habits and practices by the population aged 5 years and over. The items that have been covered are different reading materials used, writing practice in the work of everyday usage, and viewing the electronic media (Radio and Television) for development of education skill. 4. 1 Reading Habits by Type of Reading Materials The reading materials that have been included in this survey are road signs, names of stores, posters, pamphlets, newspapers, magazines, story and novels, manuals, reference books, bill/invoices and charts and maps. Reading habits by type of reading materials have been presented in Table-9. It is observed from the table that 25. 70% of the population aged 5 year and above read road-signs or names of stores several times in the last three months. Road-signs or names of stores were read several times in a month by 6. 95%. Such an activity was performed by 3. 68% several times in a week and 5. 30% daily. Reading of posters or pamphlets was performed by 20. 62% in last three months 7. 75% several times in a month, 3. 40% several times in a week and 4. 53% daily. Use of newspapers and magazines was not high, with only 9. 39% reporting read such materials several times in the last three months, 3. 54% several times in a month, 2. 27% several times in a week and 2. 81% used daily. Story and Novels as reading materials were used by only 7. 19% several times in the last three month, 2. 55%, several times in a month 1. 0% several times in a week and 2. 53% daily. Manuals and reference books were used by an insignificant proportion of the respondents. Only 2. 48% respondents used such materials several times in the last three months,0. 61% used 15 The Bangladesh Literacy Survey, 2010 several times in the last months,0. 12% used several times in the last week, and 0. 14% used it daily. Bills and invoices were also read by fewer numbers of respondents. Charts and Maps were used by only 1. 90% of the respondents several times in the last three months, 0. 35% several times in a month, 0. 14% several times in a week, and 0. 09% daily. It may be noted that more than 40% respondents can not read, and therefore, they could not use such reading materials at all. However, a high percentage of the respondents never used those materials, though they could read those materials. There exist urban-rural variations in the use of these reading materials. Use of all reading materials was higher in the urban than rural areas, particularly, reading the road-signs and names of stores, posters and pamphlets and newspapers and magazines. Table 9: Percentage distribution of reading times in last three months of population aged 5 years and over by place of residence, 2010 Frequency of reading habits Road Posters Newspapers Story signs or Names of Pamphlets Magazines Novels stores Manuals Reference books Bills Invoices Charts Maps etc. National Cant read Never read Several times in last 3 months 100. 00 39. 14 14. 86 25. 00 7. 27 3. 87 6. 94 2. 91 0. 00 100 41. 94 14. 82 24. 24 6. 95 3. 68 100. 00 38. 66 20. 03 21. 19 7. 36 3. 51 5. 57 3. 68 0. 00 100 41. 47 19. 25 20. 62 7. 13 3. 40 100. 00 100. 00 38. 85 33. 14 9. 97 3. 91 2. 62 5. 00 6. 52 0. 00 100 41. 65 33. 67 9. 39 3. 54 2. 27 38. 57 40. 60 7. 59 2. 74 1. 03 2. 54 6. 93 0. 00 100 41. 41 39. 02 7. 19 2. 53 1. 00 100. 00 38. 54 51. 44 2. 39 0. 71 0. 26 0. 40 6. 25 0. 00 100 41. 13 50. 37 2. 48 0. 61 0. 12 100. 00 38. 34 51. 96 2. 92 0. 79 0. 15 0. 21 5. 63 0. 00 100 41. 13 50. 37 2. 48 0. 61 0. 12 100. 00 38. 35 53. 21 1. 96 0. 37 0. 14 0. 11 5. 86 0. 00 100 41. 13 51. 25 1. 90 0. 35 0. 14 Several times in a month Several times in a week Daily No scope Not reported Rural Cant read Never read Several times in last 3 months Several times in a month Several times in a week 16. The Bangladesh Literacy Survey, 2010 Table 9: Percentage distribution of reading times in last three months of population aged 5 years and over by place of residence, 2010 Frequency of reading habits Road Posters Newspapers Story signs or Names of Pamphlets Magazines Novels stores Manuals Reference books Bills Invoices Charts Maps etc. Daily No scope Not reported Urban Cant read Never read Several times in last 3 months 5. 30 3. 07 0. 00 100 29. 97 14. 98 27. 50 8. 35 4. 51 12. 32 2. 38 0. 00 4. 53 3. 59 0. 00 100 29. 43 22. 60 23. 04 8. 13 3. 85 8. 99 3. 97 0. 00 2. 81 6. 66 0. 00 100 29. 63 31. 38 11. 85 5. 11 3. 77 12. 19 6. 07 0. 00 2. 53 6. 32 0. 00 100 29. 26 45. 77 8. 90 3. 43 1. 13 2. 57 8. 94 0. 00 0. 14 5. 16 0. 00 100 29. 22 57. 88 2. 89 0. 86 0. 23 0. 48 8. 44 0. 00 0. 14 5. 16 0. 00 100 29. 18 57. 18 4. 38 1. 38 0. 27 0. 42 7. 19 0. 00 0. 09 5. 16 0. 00 100 29. 24 59. 66 2. 16 0. 45 0. 15 0. 18 8. 17 0. 00 Several times in a month Several times in a week Daily No scope Not reported 4. 2 Literacy Practice by Performing Different Activities Literacy practice by performing different activities in the last three months by the population aged 5 years and over has been presented in table-10. Only 7% wrote personal letters several times in the last three months, 2. 40% wrote personal letters several times in a month, 0. 34% wrote personal letters several times in a week, and 0. 10% wrote daily. As regards writing official letters, 2. 60% wrote several times in the last three months 0. 94% wrote several times in a month, 0. 20% wrote several times in a week, and 0. 14% wrote daily. Filling out forms were done by 4. 89% respondents in the last three months, 1. 46% several times in a month, 0. 21% several times in a week, and 0. 13% daily. Writing a report several times in the last three months was done by only 1. 25%, 0. 42% in a month, 0. 13% in a week, and 0. 09% daily. 17 The Bangladesh Literacy Survey, 2010 Preparing bills and invoices in the last three months for several times was reported by 1. 19% of the respondents, 0. 49% several times in a month, 0. 12% several times in a week, and 0. 12% daily. As regards preparation of Charts and Maps, 1. 26% prepared these several times in last three months, 0. 27% several times in a month, 0. 17% several times in a week, and 0. 10% daily. Table 10: Percentage distribution of population aged 5 years and over by writing habit and performing activities, 2010 Frequency of reading habits National total Cant write Never write Several times in last 3 months Wrote personal letter 100. 00 46. 14 38. 53 7. 00 2. 40 0. 34 0. 10 5. 37 0. 11 Wrote official letter Filled in forms Wrote a report 100. 00 46. 22 46. 54 1. 25 0. 42 0. 13 0. 09 5. 18 0. 17 Prepared bills/ invoices 100. 00 46. 23 46. 72 1. 19 0. 49 0. 12 0. 12 4. 96 0. 17 Prepared charts , maps, etc. 100. 00 46. 37 46. 59 1. 26 0. 27 0. 17 0. 10 5. 03 0. 21 100. 00 100. 00 46. 20 44. 23 2. 60 0. 94 0. 20 0. 14 5. 56 0. 14 46. 10 42. 52 4. 89 1. 46 0. 21 0. 13 4. 55 0. 14 Several times in a month Several times in a week Daily No scope Not Reported There exist urban-rural variations in the use of writing skills, with more urban people using writing skills compared to rural people. 18 The Bangladesh Literacy Survey, 2010 4. 3 Use of Electronic Media by the Population for Education Purpose Use of electronic media such as radio and television for educational purposes has been presented in Table-11. Among the males, 21. 94% had listened to educational programmes of the radio several times in last three months, 6. 76% several times a month, 3. 06% several times a week, and 2. 82% daily. Educational programmes of television was viewed by more people than radio, where 22. 95% viewed it several times in last three months, 14. 24% several times a month, 10. 91% several times a week, and 13. 87% viewed it daily. Thus, although still low, watching television is more frequent than listening to radio programmes on education. The use of radio and television by females is slightly lower than that of males where 20. 46% listened to radio and 22. 95% viewed television several times in last three months. It is interesting to note that listening to educational programmes of radio or viewing of educational programmes on television was higher in rural than urban areas, with few exceptions. In the case of radio, 22. 44% rural males listened to it several times in last three months compared to 20. 28% for urban areas. For viewing the television several times in last three months, the percentage for rural males was 23. 18% as against 22. 20% for urban areas. In the case of females, 20. 65% listened to radio and 21. 68% viewed television several times during the last three months for the rural areas compared to 19. 83% for radio and 22. 64% for television in the urban areas. Table 11: Percentage distribution of population aged 5 years and over by gender, place of residence, habit of watching educational programmes in the electronic media in the last three months, 2010 Frequency of using different electronic media Male Never listen/observe Several times in last 3 months Several times in a month Several times in a week Daily National Radio 100. 00 50. 79 21. 94 6. 76 3. 06 2. 82 Television Radio Rural Television Urban Radio Television 100. 00 19. 40 22. 20 16. 77 9. 83 21. 51 100. 00 100. 00 27. 69 22. 95 14. 24 10. 91 13. 87 51. 74 22. 44 6. 72 3. 01 2. 51 100. 00 100. 00 30. 19 23. 18 13. 48 11. 24 11. 56 47. 64 20. 28 6. 86 3. 20 3. 87 19 The Bangladesh Literacy Survey, 2010 Table 11: Percentage distribution of population aged 5 years and over by gender, place of residence, habit of watching educational programmes in the electronic media in the last three months, 2010 Frequency of using different electronic media No scope Not Reported Female Never listen/observe Several times in last 3 months Several times in a month Several times in a week Daily No scope Not Reported National Radio 13. 60 1. 04 100. 00 53. 37 20. 46 5. 73 2. 67 2. 45 14. 17 1. 15 Television 9. 43 0. 91 32. 05 21. 90 12. 08 9. 09 13. 01 10. 70 1. 16 Radio 12. 59 1. 00 54. 75 20. 65 5. 62 2. 58 2. 03 13. 23 1. 15 Rural Television 9. 48 0. 88 35. 43 21. 68 11. 18 9. 23 10. 16 11. 13 1. 20 Urban Radio 16. 96 1. 19 48. 89 19. 83 6. 11 2. 98 3. 82 17. 22 1. 15 Television 9. 29 1. 00 100. 00 21. 06 22. 64 15. 03 8. 65 22. 27 9. 31 1. 04 100. 00 100. 00 100. 00 100. 00 20 The Bangladesh Literacy Survey, 2010 Section V Visit to Public Places for Attaining Literacy Skills. 5. 0 Literacy Skills Development Visit of the respondents to public places such as libraries, bookstalls, news-stands and village education community centres for reading purposes has been presented in Table-12. Only 3. 04% visited library several times in the last three months. Visits to other places such as book-stalls, news-stands and village education community centres were 10. 58%, 1. 72% and 0. 78% respectively. Visits to such places several times in a month were 0. 99% for library, 2. 73% for book-stalls, 0. 57% for news-stands and 0. 18% for village education community centres. Visit to these places several times in a week was 0. 41% for library, 0. 43% for book-stalls, 0. 26% for news-stands and 0. 09% for village education community centres. Daily visits to these centres were 0. 45% for library, 0. 27% for book-stalls, 0. 32 for news-stands and 0. 36% for village education community centres. There exist variations in the use of these places by gender and place of residence, with fewer number of people from rural area visiting these places compared to those in urban areas. Also, the number of females visiting such places were lower than their male counterparts. Table 12: Percentage distribution of population aged 5 years and over by gender, place of residence and habit of visiting different places of educational interest in last three months, 2010 Frequency of visit Male National Didnt get a chance Never Several times in last 3 months 100. 00 19. 55 67. 01 3. 04 100. 00 17. 29 61. 85 10. 58 100. 00 17. 42 71. 35 1. 72 100. 00 17. 64 71. 03 0. 78 Library Book stall News stand Comm. centre 21 The Bangladesh Literacy Survey, 2010. Table 12: Percentage distribution of population aged 5 years and over by gender, place of residence and habit of visiting different places of educational interest in last three months, 2010 Frequency of visit Several times in a month Several times in a week Daily No scope Not Reported Rural Didnt get a chance Never Several times in last 3 months Several times in a month Several times in a week Daily No scope Not Reported Urban Didnt get a chance Never Several times in last 3 months Several times in a month Several times in a week Daily No scope Not Reported Female National Didnt get a chance Never Several times in last 3 months 100. 00 17. 64 71. 03 0. 78 100. 00 19. 71 67. 85 2. 10 100. 00 18. 03 64. 90 7. 19 100. 00 17. 89 71. 71 0. 92 Library 0. 99 0. 41 0. 45 8. 26 0. 29 100. 00 18. 53 68. 74 2. 74 0. 94 0. 37 0. 45 7. 96 0. 28 100. 00 22. 94 61. 28 4. 02 1. 18 0. 54 0. 47 9. 25 0. 31 Book stall 2. 73 0. 43 0. 27 6. 52 0. 33 100. 00 16. 33 63. 56 10. 34 2. 65 0. 37 0. 28 6. 14 0. 33 100. 00 20. 49 56. 16 11. 37 2. 99 0. 63 0. 25 7. 78 0. 33 News stand 0. 57 0. 26 0. 32 8. 00 0. 35 100. 00 16. 29 73. 30 1. 47 0. 49 0. 21 0. 30 7. 58 0. 36 100. 00 21. 19 64. 89 2. 54 0. 87 0. 41 0. 38 9. 41 0. 32 Comm. centre 0. 18 0. 09 0. 36 9. 55 0. 37 100. 00 17. 15 71. 89 0. 90 0. 19 0. 11 0. 40 8. 99 0. 38 100. 00 19. 26 68. 20 0. 38 0. 13 0. 06 0. 21 11. 41 0. 35 22 The Bangladesh Literacy Survey, 2010 Table 12: Percentage distribution of population aged 5 years and over by gender, place of residence and habit of visiting different places of educational interest in last three months, 2010 Frequency of visit Several times in a month Several times in a week Daily No scope Not Reported Rural Didnt get a chance Never Several times in last.