Motorola Mobility/Mgt 521

telephone line synopsis trigger off I Motorola Mobility MGT/521 University of Phoenix Business Analysis Part I Motorola Mobility Deciding whether or not to invest in Motorola Mobility Holdings Inc. (MMI) requires deprecative and creative thinking. Research provides a great understanding of note trending in clubhouse for stakeholders to pull out ameliorate finales regarding personal and telephone circuit investments. The following passages present part iodine of a three-part military control plan knowing to aid the author, a mutual investment firm manager, in making a complete investment decision.A elevate analysis of Motorola Mobility Holdings Inc. proposes liable(p) details, encompassing inherent and external stakeholders needs, and go on providing a scope of investor needs and how they atomic number 18 met by MMI. SWOT Analysis SWOT Analysis is a useful proficiency for understanding your Strengths and Weaknesses, and for identifying both the Opportunities ope n to you and the Threats you brass instrument ( instinct Tools Ltd, 2011, SWOT Analysis, para. 1). The subsequent paragraphs represent a snapshot of Motorola Mobility from an internal and external perspective. StrengthsOperational efficiency. capable manufacturing is an integral comp mavennt of an economical operation. Motorola (2011) stated, From the storage w argonhouse floor to product delivery, mobility solutions provide approach path to culture in real clock and help automate operations, ultimately creating a seamless, error-proof work environment (Motorola, 2011, Manufacturing, para. 1). MMI will dumbfound no debt at spinoff. gibe to grease (2011), the disjointing of Motorolas corporate business divisions, Motorola Mobility and Motorola Solutions, means correct debt for MMI upon development.Therefore, the newly defined entity is to a greater extent than soft leveraged and less inclined to accrue disadvantageous debts. A pioneer of mobile rally phones. Motorola i s a leader in the market for cell phone technologies and has forged a sharpen path to success. Motorola is one of the pioneers of mobile phones, and along with Nokia and Ericsson it has one of the biggest and closely profitable phone apparent(a) portfolios in the cosmos. (Barak, 2011, Devices, para. 8). Innovative Products. Motorola Mobility has two of the most scientific smartphone products on the market.A centre East news portal, Al Bawaba (2011), proposes one leading innovative Motorola product is super regarded in Middle East and Africa Motorola ATRIXis the worlds most military unitful smartphone with a dual-core processor that is the fastest yet offered in a mobile phone and is designed to essentially become a users primary digital hub to create, turn out and interact with documents, media and content. (para. 7) Weaknesses Weak profitability. Motorola Mobility Holdings Inc. , spun off in January from Motorola Inc. declined in New York trading later the Droid smartpho ne maker forecast profit for this fundament and full year that trailed analysts estimates (Miller, 2011, News, para. 1). While the latest financial forecast is stunted, long-term emphasis on profitability is the key. Poor node Service ratings. node satisfaction is a dynamic component of any business whether the business is corporate, entrepreneurial, or nonprofit. According to customer Service Scoreboard (2011), an online review and rating system, Motorola guest Service rates a cross score of 36. 33 out of a possible 200.Lag in LTE technologies (4G products). Motorola Mobility is slacking in the production of LTE technologies, causing a moderate in the companys market shares. MMI is currently running(a) toward the manufacturing of patent silicon for the 4G products in the wag. However, gibe to Woyke (2011), the competitors are taking the lead in the LTE market. Opportunities Google to acquire Motorola. The acquisition of Motorola Mobility, a dedicate Android partner, w ill enable Google to get along the Android ecosystem and will enhance contender in mobile computing (Google, 2011, Investor Relations, para. ). unify two well-established entities which complement one some other will prove to enhance an already-flourishing aggroup of technologies at the core of the mobile industry. upstanding demand for Android. Arecent study from Nielsenshowed that Android controlled 39% of the domestic smartphone market, with apples iOS controlling 28% (Meyer, 2011, Devices, para. 4). The statistics are favorable for MMIs real innovations and are venture to increase with the sales of the upcoming lineup. Expanding smartphone lineup.Atrix, Droid X2, Droid Bionic, Droid 2 Global, and Photon 4G are five Android-based smartphones Motorola has in the lineup with the potential to compliment the Googles acquisition of Motorola Mobility (International Business Times, 2011, para. 2-8 ). With the current demand for the Android curriculum and technologies in the mobile arena, the five approaching Motorola smartphones are expected to stir up the competitive market. Threats Competitive Pressure. According to a current Yahoo Finance scorecard of a Dow and Nasdaq report, Motorola Mobilitys primary competitors are Apple, cisco Systems, and Nokia (YahooFinance, 2011). As the demand for even more enhanced technologies become greater, Motorola Mobility will withal find a need to continue ahead of not totally the existing competitors, but competitors in the making. Pending US litigation. Motorola is in a longstanding power struggle against several top companies in the mobile technology and electronics industry. Google acquired three unfinished US litigations along with the acquisition of MMI. According to United States leading patent faithfulness blog Patently-O (2011), Google also acquired awaiting lawsuits with TiVo, Microsoft, and Apple regarding patent infringements.Investment Decision The decision to invest in Motorola Mobility is not an easy assessment to make. However, as a mutual fund manager, the educated decision is based on the information gained from the SWOT analysis conducted. Internally, MMI is strong with above-average manufacturing efficiencies. Additionally, the lumber of smartphones made by Motorola signifi provoketly gaze Googles existing Android platforms. outsidely, with Googles acquisition of MMI, the business decision to invest in Motorola Mobility is a secure long-term decision go with with only a few risks.Internal and External Stakeholders and Needs Motorola Mobility is a spinoff company which obscure from Motorola and then coalesced with Google. Internal stakeholders implicate both Motorola and Google along with the employees, shareholders, manufacturers, customers, suppliers, traveling consumers and crime syndicate consumers of the innovative mobile technologies. External stakeholders of MMI take device manufacturers, service providers, social media, marketers, advertisers and fini shing developers. Every stakeholder has a need which, ideally, mustiness be met by the coupled organization.MMIs internal stakeholders need increased sales, economical supplies, and efficient processes. However, external stakeholders seek efficient and in force(p) platforms and software in order to make use of the mobile technologies supplied. Need fulfilment and Implications At the present clipping, Motorola Mobility is deficient in profitability, but is excelling with product manufacturing efficiencies and processes. Profitability can be expected to increase everywhere time as the merge with Google stabilizes and leverages the overall company portfolio.Furthermore, the sales can be expected to increase with the introduction of Motorola LTE products at a time the company establishes and patents the unique silicon currently in the works. Finally, the existing Android-based platforms Google has already patented are complimentary to Motorola Mobilitys offered products and also t he devices in the lineup to be launched. On the other hand, one of MMIs chief focal points should implicate a goal of improving the bore of service provided to the consumers. Increased orientation time and interactive training would provide more involved and knowledgeable employees.Conclusion Motorola Mobility Holdings is currently attempt with profits, customer service standards, and competition however, the notion to invest in the newly-acquired company is sizeable regardless of the existing risks. As shown in the provided SWOT analysis, MMI has several favorable factors in the immediate mobile technology market. With MMIs historic cell phone quality, current and next innovations, lack of current debt, recent merge with the prominent Google Company, and ever-growing demand for mobile technology, the decision to invest stands firm. After all, between Motorola nd Google, even the companys minor flaws and external pressures are presently under control and intercommunicate to s tay that way. References Al Bawaba. (2011, February 6). Motorola to showcase most powerful innovative mobile devices. Retrieved from http//www. albawaba. com Barak, S. (2011, opulent 15). Googles bid for Motorola Mobility a play for patents only? Retrieved from http//siliconvalley. rcrwireless. com Brand, C. (2011, January 11). Motorola Doubles Down on electric cell Phones with Mobility Unit Spin-Off, But Should Investors Tread conservatively? Retrieved from http//www. peridotcapitalist. om Customer Service Scoreboard. (2011, family 5). Motorola Customer Service. Retrieved from http//www. customerservicescoreboard. com Google. (2011, rattling(a) 15). Google Investor Relations. Retrieved from http//investor. google. com International Business Times. (2011, September 2). Top 5 Android-based Motorola Smartphones That Could Compliment Google-Motorola Deal. Retrieved from http//www. ibtimes. com Meyer, D. (2011, August 15). RCR Wireless. Retrieved from http//siliconvalley. rcrwireles s. com Miller, H. (2011, July 29). Motorola Mobility Drops as Profit Forecast Trails Estimates.Retrieved from http//www. businessweek. com Mind Tools Ltd. (2011). SWOT Analysis. Retrieved from http//www. mindtools. com/pages/article/newTMC_05. htm Motorola. (2011). Manufacturing. Retrieved from http//www. motorola. com Patently-O. (2011, August 15). Googles bribe of Motorola Mobility. Retrieved from http//www. patentlyo. com Woyke, E. (2011, July 15). Motorola Seeks To Shore Up Weakness In LTE Devices. Retrieved from http//www. forbes. com Yahoo Finance. (2011, September 2). Motorola Mobility Holdings, Inc. (MMI). Retrieved from http//finance. yahoo. com