Managing Consumer Markets for Accountancy - MyAssignmenthelp.

Question: Discuss about theManaging Consumer Markets for Accountancy. Answer: Introduction VENDOR app is the name of the application, the primary objective of the application is to connect buyers and sellers on an ideal and classified platform to negotiate and do the transaction by creating a secure and a comprehensive market platform. With an expected 200 companies and about 500 individual to utilize the application on their commercial activities, for the first two months of the application launch. With the number expected to increase over time. The application will be a free to download application either for Android or iOS users (Wen, et al. (2014). The Benefits of the Application The application will mostly target sales people in the mainstream industries like care sales, computers, and electronics, real estate business, land agencies, phone and much more. With a personal or individual platform also available. In which the users will post their products according to the categorization provided by the application. Location, time and price will all be a categorizing aspect of making help buyers have easy access to the products on the selling list(Bowerman, DeLorme, (2014). The app is unique from other online classified application as it utilizes the visual aspect on a deferent level. This is achieved, through the execution of a video call ability, where the interested party is able to video call the seller direct. Also, there will be a free video posting for the various products sold where the seller can record a video and post it along with the details of the item, with is acting as a supplement to the picture post of the product. This will performance as an advertisement platform where the video can incorporate audio aspects. The app will also consist of the electronic money platform where the transactions can take place within the network instead of other deferent avenues. That are prone to Insecurity and lack of assured privacy in terms of personal financial information. With all the features programmed in a secure way to avoid and mischiefs activates as the background staff members will also be monitoring the processes on a 24-hour basis. The application will be a free to download the app, with compatibility with on the android and windows operating system. With a modified software for the computers also available (Drew, (2013). The company will be taking a 30% cut of every transaction made on the platform as a pay and also 5% for every money withdrawal done using the vendor app electronic wallet. The app is expected to have monthly maintenance as an inclusive way for any updates in terms of adding new features, improving on security measures and developing the application according to the users requirements or preference in case of any. The Applications main Goal to Address The primary problem that the app intends to eliminate is the fraud in the online market. This is because in recent times more and more issues of cyber security are on the rise. With the problem lowering online business. For instance, most people have been conned by individuals posting fake items, and after negotiating the item price with the interested party and some amount of money transferred by the name down payment, the seller happens to close all communication avenues. Or in the case where after proper negotiations for the product and both parties meet for the transaction processes. The seller turns to a thief, to which they extort the money and take away the sale item too. Through high-tech firewalls which will be updated according to the changes and improvements in the technology industry (Christopher, et al. (1991). A highly secured database that will be linked to some of the security databases, for example, the credit burial so as to avoid any blacklisted persons from the ap plication platform. The application will also require credible documents from all users so as to monitor their transactions and as well as keep reliable records of each user. With an active anti-virus fitted to verify all the posts from the public. Another measure is that money will be posted by the buyer if they are content with the pricing of the item on sale. The after full delivery and efficient verification of the product. The customer will authorize the managing team to transfer the agreed amount to the sellers account. This move will help to increase, validation practice and appreciation of the products bought from the app and also enhance the safety of the transactions held (Sheth, Parvatlyar, (1995). User Guide The application will be available on the play store site for all interested users to download for free. After installation, the user will specify their main activity based on either; they are a company or individual. This will be followed the specification of either; the user is only a seller a buyer or both of them. This is because the interface between the vendor and the customer are not the same regarding the arrangements of the icons and their accessibility which depends on how quickly the user utilizes them, for instance, the take a video icon will not be visible for the buyer only user. Sellers Once the application is downloaded, installed and filled in the specifications. The seller will include their physical location the company or individual name, picture, followed by their contacts and a description of the kind of business they deal with, which will be accompanied by an advertising message of why they are the best to transact with them. That sort of information is what will act as their profile on the buyer's interface. Buyer The user will also specify their name, address, and contacts. After which the will verify their e-wallet information. From this step, they will be able to see all the current posts on their gadgets. And if any specific requirements are needed, the app provides a text box where they can write their interested items. Once the posted products are displayed, which will vary depending on the specifications on the search icon. In terms of location, price, and condition, the buyer will click the on the negotiation icon, which will link both the seller and buyer. And if they agree on their negotiation the buyer will release the amount to the application manager platform. The Application Monitoring Team After the negotiations are done, and every detail monitored, the managing team will delete the item from the selling platform and post it on the buyers negotiation platform. After which they will wait for an agreement notice so as to release the money to the seller. And if there will be any disagreement the both of them will send a disappointment notice where the item will be displayed back to the selling list and the money forwarded back to the buyer. At such a case the management team will investigate on whose flat it was. Then if validated the accused person will have a compensation fee of 5% of the item price to the other party. This kind of measures and penalties are implemented to increase effectiveness and credibility of the application and its users at large (Schmitz, et al. (2016). Conclusion The VENDOR app will act as a middle man in all the transactions carried out on the application platform. The app will provide what other classified applications dont manage. That is the security and a surety of the transactions to the users. By this, the app is expected to receive positive remarks from the target market, so as to help achieve the objective number of users. With future implementations an actual goal, such as, providing a mobile money transfer network that is not restricted by country or region boundaries as the current market provides. Reference Drew, J. (2013). How to develop and publish a mobile app. Journal of Accountancy, 215(2), and 24. Sheth, J. N., Parvatlyar, A. (1995). Relationship marketing in consumer markets: antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 255-271. Christopher, M., Payne, A., Ballantyne, D. (1991). Relationship marketing: bringing quality customer service and marketing together. Wen, D. M. H., Chang, D. J. W., Lin, Y. T., Liang, C. W., Yang, S. Y. (2014, June). Gamification design for increasing customer purchase intention in a mobile marketing campaign app. In International Conference on HCI in Business (pp. 440-448). Springer International Publishing. Schmitz, C., Bartsch, S., Meyer, A. (2016). Mobile App Usage and its Implications for Service ManagementEmpirical Findings from German Public Transport. Procedia-Social and Behavioral Sciences, 224, 230-237. Bowerman, K., DeLorme, D. E. (2014). Boaters perceptions of a mobile app for a marine conservation social marketing campaign. Social Marketing Quarterly, 20(1), 47-65.